Sunday, July 21, 2013

VIDEO: Lady Gaga previews ARTPOP




Last week, Lady Gaga revealed the release plans for her new album, “ARTPOP”, and now she’s sharing the first video preview of the project.

Gaga has issued some allegedly “leaked” footage showing the singer in front of the video camera – face-first – as noise from the film crew can be heard in the background.

Gaga’s third album, “ARTPOP”, is due November 11; the lead single will debut August 19.

The album has an accompanying app, which is described as “a musical and visual engineering system that combines music, art, fashion, and technology with a new worldwide community — ‘the auras.’”

Further, the plan is to “Alter the human experience with social media” and to “bring ARTCulture into POP in a reverse Warholian expedition.” Each user “will share in the singer's ‘adrenaline of fame’ by building and sharing their own projects and interacting with one another.”

Gaga will launch “ARTPOP” on November 10 with an evening of artRave exhibiting Haus of Gaga’s projects as well as collaborations with Inez & Vinoodh, Robert Wilson, Marina Abramović and Jeff Koons.


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