Tuesday, February 7, 2012

Super Bowl profile increases Madonna’s music sales

Performing at the biggest event of the year has its advantages.

Billboard reports Madonna’s Super Bowl appearance has led to an increase in sales of both new and old music by the pop superstar.

Madonna’s new single "Give Me All Your Luvin'" has sold over 100,000 downloads in the U.S. according to industry sources (through the close of business Sunday, Feb. 5), while pre-orders for her album via the iTunes Store stand around the 50,000 mark.

Billboard will release Nielsen SoundScan's exact sales data on "Luvin's" first three days of sales on Wednesday morning (Feb. 8).

"MDNA" is the Super Bowl diva's 12th studio album, and is due out March 26. The album was exclusively available for pre-orders on iTunes beginning Friday, Feb. 3; her single and video for "Luvin'" also premiered digitally the same day.

Madonna's back catalog also got a sales boost last week, thanks to sale pricing and publicity generated by her new single and her Super Bowl halftime performance.

Sources say her top 10 digital sellers are showing a collected increase of over 1,700%.

Her "Celebration" greatest hits album got the largest bump, selling between 13,000-14,000 download copies (up from a couple hundred units the week previous). The best-of set was discounted to $6.99 in the iTunes Store, while most of her other albums were priced at $7.99 at the retailer; it also sold for $3.99 on Sunday in the Amazon MP3 store.

Madonna’s Super Bowl show was watched by 114 million viewers.

Madonna Madonna

Madonna – Give Me All Your Luvin’

See also:

Madonna’s Super Bowl show watched by 114 million
VIDEO: Madonna rocks the Super Bowl
VIDEO: Madonna – Give Me All Your Luvin’
Madonna reveals MDNA track list
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Madonna reveals MDNA cover art
VIDEO: Madonna interviewed on The Tonight Show
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