Thursday, May 2, 2013

Spice Girls musical Viva Forever! to close

“Viva Forever,” the musical based on the hit songs of the Spice Girls, will close at London's Piccadilly Theatre on June 29th.

BBC reports show producer Judy Craymer confirmed the news.

"We just can't make it work," admitted Craymer, who previously staged the hit ABBA musical Mamma Mia!. "It is with a heavy heart that we've had to make this very difficult decision to post closing notices. Viva Forever! may be taking its leave for now in the West End, but the legacy of Spice Girls will never fade."

The production, which was written by Jennifer Saunders, suffered poor ticket sales after damning reviews.

In a statement, the Spice Girls said they were "thrilled that the thousands of people who came to the show had as much fun as we did."

Individual members of the chart-topping group have since expressed their disappointment about the news, with Emma Bunton tweeting she was "totally gutted".

Melanie C, who is currently starring in a touring production of Jesus Christ Superstar, echoed those sentiments, saying she was "absolutely devastated" by the news.

Spice Girls Spice Girls

See also:

Spice Girls planning reality show to replace Victoria Beckham
VIDEO: Spice Girls reunite for Olympics closing ceremony
Spice Girls reunite to promote London musical
Spice Girls to reunite this year?