Thursday, July 26, 2012

Katy Perry is the new face of Popchips

Pop star Katy Perry has signed on as the new face of Popchips.

The deal syncs up the top-selling line of popped chips and one of the
fastest growing snack brands in the US with the global pop superstar and long-time fan of the brand.

Perry joins popchips as an investor and ambassador that will include being featured in the company’s first national advertising campaign launching this fall.

"I remember it was late at night, and I was craving a midnight snack without the guilt," said Katy. "The bag stood out in the minibar, and I was pleasantly surprised when I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite! When I discover something good, I want to share it with everyone I know, so I tweeted about it; popchips came to me, and I've decided to invest in popchips and join the team as a creative partner!"

popchips has created a new category of popped snacks with its delicious, guilt-free option to the choices lining snack aisles.

Since launching in 2007, popchips has developed a passionate following and has been winning awards and acclaim as the “best snack,” “best chip” and as one of “America’s hottest brands.”

popchips are now available at over 20,000 retailers across North America and the UK.

Katy Perry Katy Perry

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