Tuesday, January 29, 2013

Rihanna: Behind the scenes of River Island fashion collection

Rihanna will launch her new fashion collection, Rihanna For River Island, next month at London Fashion Week.

She is now sharing video of a behind the scenes look at the fashion line, which will go on sale March 5.

“I have wanted to design my own fashion label for a very long time,” says the pop superstar. “This has been something I wanted to do ever since I started loving fashion. Every time I saw something on a rack there was something I wanted to do to change it, and so I thought that the only way I could do that is by designing the perfect thing for me.

Rihanna explained why she chose to work specifically with the retail outlet.

“Teaming up with River Island, designing clothes for young women who have young and sassy personalities, that’s what I wanted to do,” she says. “It’s casual, it’s chic, it’s flirty. Style is definitely inspired by my mood.”

Rihanna will debut her Spring/Summer 2013 collection on February 16.

The singer kicks off her 2013 Diamonds World Tour – in support of her new album, “Unapologetic” – on March 8 in Buffalo.

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