Thursday, May 3, 2012

Rihanna breaks Vevo record

Rihanna’s new video, “Where Have You Been,” has set a new Vevo record for the most views in a 24-hour period.

Vevo announced that the pop superstar’s new clip had 4.9 million views in its first day on the site.

Vevo tweeted the news:

“NUMBERS ARE IN! After filtering out the BS & triple-checking, @rihanna #WHYBvideo24hrRECORD stands @ 4,937,281! Congrats! Your move, Bieber.”

The video site’s tease to Justin Bieber sets up a challenge for the Canadian kid’s fans to see if they can break Rihanna’s new record with views of his brand new clip, “Believe,” which debuted Thursday.

Of course, the whole thing is self-serving: both artists are on record labels under Universal Music, who are one of the partners in the YouTube-wannabe video site. Conflict of self-interest or smart marketing move? Either way, the money ends up in Universal’s pockets.

Regardless, Rihanna shared the news with her fans, tweeting:

“That Rihanna reign just won't let up! #WHYBvideo holds the new 24hr record for VEVO! My #NaviTrillAsPhuck thank you n congrats!”

Rihanna Rihanna

Rihanna – Where Have You Been

See also:

VIDEO: Rihanna – Where Have You Been
VIDEO: Rihanna – Behind the scenes of Where Have You Been
VIDEO: Rihanna – The making of Where Have You Been
Rihanna tops the popmusiclife Pop 10
Rihanna responds to marijuana controversy
Rihanna confirmed for Saturday Night Live
PHOTOS: Rihanna on cover of new Elle magazine
VIRAL VIDEO: We Found Love (In The Hunger Games)
VIDEO: Gene Simmons of KISS slams Rihanna
AUDIO: Rihanna talks about working with Chris Brown
VIDEO: Rihanna in new Battleship film preview
VIDEO: Rihanna rolls around in her underwear for Armani
Topless Rihanna tops the popmusiclife Pop 10
PHOTO: Rihanna posts topless photo on Twitter
Rihanna to play Whitney Houston in film?
Rihanna & Chris Brown to reunite on American Idol?