Thursday, May 24, 2012

VIDEO: Britney Spears featured in first new X Factor promo

The X Factor promotional machine is cranking up.

The reality series has issued its first new ad for the show’s 2nd US season, which features new judges Britney Spears and Demi Lovato alongside L.A. Reid and program producer Simon Cowell.

The ad introduces the new judges to the world, with a sly comment from Cowell: “What was I thinking?”

Spears' and Lovato's first turn in the judges' seats came Thursday in Austin, Texas, where the team reviewed auditions at the Frank Erwin Center.

Prior to getting things underway, Lovato tweeted her enthusiasm, writing “Austin auditions today.... back in my home state... Texas are you ready??!!"

Britney tweeted her arrival while poking fun at Cowell, writing, "Just arrived for @TheXFactorUSA auditions - hope everyone is ready! Still waiting on @SimonCowell of course...."

See also:

Britney Spears & Demi Lovato confirmed as X Factor judges
Demi Lovato to join Britney Spears as X Factor judge
Britney Spears signs deal to join X Factor
Britney Spears to become X Factor judge
Madonna & Britney Spears flirt on Twitter
VIDEO: Simon Cowell talks Britney Spears on X Factor
Britney Spears nearing deal to become X Factor judge
VIDEO: Madonna calls Britney Spears a ‘good kisser’
AUDIO: Britney Spears - ‘Look Who’s Talking Now’ demo leaked
AUDIO: Britney Spears’ ‘Secret’ demo leaked
AUDIO: 2 unreleased Britney Spears songs leaked online
Britney Spears has Rolling Stone’s Top Song of 2011
Britney Spears gets engaged
VIDEO: Britney Spears dances to Marilyn Manson
Backstreet Boy to open for Britney Spears