popmusiclife: VIDEO: M.I.A. flips middle finger during Madonna’s Super Bowl show

Considering Madonna’s history for generating scandal, the pop superstar was free and clear of it during her Super Bowl Halftime Show on Sunday in Indianapolis.

Instead, it was M.I.A. who is generating headlines for her part in the performance.

Along with Nicki Minaj, the singer joined Madonna for her new single, “Give Me All Your Luvin’” , which was released last Friday.

During M.I.A.’s rap late in the track, the singer raised her middle finger to the TV camera while doing her thing, which ended with an expletive…or, at least, part of one.

For their part, NBC issued a statement of apology to its viewers.

"We apologize for the inappropriate gesture that aired during halftime," NBC spokesman Christopher McCloskey said. "It was a spontaneous gesture that our delay system caught late."

The NBC delay system failed to give the broadcaster enough time to change camera angles by the sudden gesture, as the producers rushed to cover it up.

Spokesman Brian McCarthy said M.I.A. did not do anything resembling the gesture during rehearsals and the league had no reason to believe she would do something like that during the actual show.

"The obscene gesture in the performance was completely inappropriate, very disappointing, and we apologize to our fans," McCarthy said.

Watch the full Madonna Super Bowl performance here.

Madonna