Monday, October 31, 2011

Coldplay sets UK digital sales record

Coldplay’s new album, “Mylo Xyloto,” has set a new UK digital sales record on its way to #1.

The Official Charts Company reports the album scored the biggest one week digital albums tally of all time in the UK – becoming the first album to top 80,000 downloads in a week.

“Mylo Xyloto” sold just over 83,000 digital sales last week, on the way to a total of 208,000 copies overall (including CDs), beating the previous one-week digital record of 79,800 by Take That’s “Progress.”

The only other artist albums to total more than 50,000 downloads in a week are Adele’s “21,” which sold 76,000 downloads in its debut week this past January, and Lady Gaga’s “Born This Way,” which sold 57,000.

"We're thrilled to achieve this record and very grateful to our British fans for their incredible support," the band told theofficialcharts.com.

The new album marks the band’s fifth #1, and the second-biggest debut week of 2011, behind Lady Gaga’s “Born This Way” at 213,000.

The sales of “Mylo Xyloto” are not yet quite enough to push it into the Official all-time Top 50 digital albums listing, but it should break in pretty quickly, with only 49 albums having sold more than 100,000 downloads to date. However, Coldplay’s previous album, “Viva La Vida Or Death And All His Friends,” is currently at 13 in the all-time ranking, with 175,000 downloads sold.

The biggest selling digital album is Adele’s “21,” with 664,000 sales, almost double that of second placed Lady Gaga’s “The Fame.”

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